What is public relations to society? Toward an economically informed understanding of public relations

Public Relations Review Moral development in public relations: Measuring duty to society in strategic communication

This exploratory study employed an online version of the Defining Issues Test (DIT) [Rest, J. R. (1979). Development in judging moral issues. Minneapolis, MN: University of Minnesota Press] to gather data on the ethical decision-making process patterns of 113, U.S.-based public relations practitioners. The DIT is an instrument based on Kohlberg’s [Kohlberg, L. (1969) State and sequence: The cog...

Public Relations.

Students whose native language is not English must meet certain English-language proficiency standards before they are accepted into any program in the English Department. To qualify for admission, students must have passed (within the past year) the test(s) listed below with score(s) at or above those indicated: 1. TOEFL score of 600 with no section score lower than 60 and a minimum TWE (Test ...

Public relations.

Joep P . Cornelissen Toward an Understanding of the Use of Academic Theories in Public Relations Practice

This article discusses a focal issue in the field of public relations: the way that practitioners use academic theories. The possible modes of use are discussed and a new perspective on science use —the translation model—is outlined. The premise of this model is that scientific knowledge is seldom used in an unaltered form in practice. Scientific notions are interpreted, reframed, and adapted t...

What is Environmental e-Science? An Approach to Public Understanding

Our aim is to engage school-aged children in thought about e-Science and in particular two related projects currently being developed by the Equator IRC [1]. Both projects use data from remote sensors and information visualisations to help scientists study complex dynamic systems in the environment, the ecosystem of an Antarctic lake [2] and pollution in a city [3]. Rather than providing descri...